Wednesday 13 January 2016

GENRE VIDEO ANALYSIS: 2

Genre video analysis 1
The Kooks - Ooh La
Tv show setting:
Again like on The strokes video Someday the Kooks include a strange tv chat show setting even though it is only a short segment. This in this context creates a weird indie vibe to the video as the chat show host is exaggerated and not realistic making them seam fake where as the band are down to earth and normal. This contrast makes the band seam approachable unlike the way pop artists are portrayed as being superficial in their videos.

Colour - black and white and faded colouring:
The video includes mostly black and white footage which links directly to the indie/rock music convention of using the black and white effect. This effect usually makes a video seam more serious however as the band are quite lively and immature in their performance it doesn't really reach this intended effect. But the real intention is to portray the New french wave effect as the video is set in France. 
Close up shots of lead singer:
Again as a convention of all music videos the band have included many close up shots of the lead singer. To draw focus on to the lead singer makes him seam more important than his fellow band members. 
Performance footage: there is only performance footage of the lead singer which again promotes him as being the most important member of the band.
Driving footage: Driving footage is included in the video to indicate travelling. The car used is run down to again show the indie vibe.
Cross fading: The fading of two pieces of footage together and cross them over each other.This agin creates a grungy feel to the video making it seam indie.  

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